TURQUALITY® Consulting
TURQUALITY® and Corporate Development
TURQUALITY® Consulting takes your brand from application to audit in the TURQUALITY® programme, the Ministry of Trade’s support programme for building global Turkish brands, and manages its global growth with government support. FIX runs the preliminary review, business plan, Mock Audit and expense management end to end. Support is open to companies registered in Türkiye. Foreign investors can apply once they have set up a company in Türkiye.
- Ministry accreditationAccredited by the Republic of Türkiye Ministry of Trade
- Brand and corporate structurestrategy, processes, Mock Audit
- Programme managementfrom application to expense reporting
Why TURQUALITY® consulting?
We run the preliminary review, strategic business plan, audit preparation and expense management end to end, and plan your overseas office, promotion and marketing costs around the support available.
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Traditional method: The application file is prepared from a template and does not reflect the company’s reality.The FIX method: Together, we build a strategic business plan for your brand, based on a current-state and GAP analysis.
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Traditional method: Corporate processes are defined only on paper.The FIX method: Processes are built into day-to-day operations; you face the auditor with a living system that works.
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Traditional method: Audit day is the first time the company is put to the test.The FIX method: With a Mock Audit, development areas are identified before the audit and addressed together.
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Traditional method: After approval, expense management becomes an extra burden on the corporate team.The FIX method: With Shadow Management, our team works alongside yours and shares the expense planning and reporting load.
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Result: Postponed applications and support items left unused.Result: An organisation ready for audit, and planned overseas growth.
What you get from our TURQUALITY® consulting
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Mock Audits that prepare you for the audit
The TURQUALITY® audit is a detailed examination. Through the Mock Audits we run during the process, we put your company through a detailed internal review similar to the audit. That way you arrive on the day of the real audit prepared, with likely questions already addressed. -
Infrastructure that works in practice, not on paper
Our consulting is not about filling in paperwork to show the auditor. We write the procedures and make sure your staff actually apply them day to day. Our aim is not paperwork for the audit, but a management system that keeps working after the audit. -
A strategic plan built around programme criteria
The most critical stage of the programme is the five-year Strategic Business Plan submitted to the Ministry. This plan is part of the development roadmap prepared after the company is accepted for support; support payments begin after the Ministry approves the roadmap. On your behalf, we build a roadmap that aligns your company’s goals closely with the TURQUALITY® vision. It rests on sound financial foundations and is persuasive to evaluators. -
Reducing trial-and-error costs and lost time
Regulations and expectations change constantly. Trying to manage the process in-house can lead to wrong investments and months of lost time. With our experience, we shorten the time spent “searching for the right way” and keep your team focused on the right steps. -
Easing the operational load on your current staff
Building a structured organisation adds to the workload of staff who are already doing their jobs. Working as a Shadow Management team alongside yours, we take on most of the operational load, such as documentation, data analysis and reporting. That way your team adapts to the transformation without being pulled away from its core work. -
Building institutional memory independent of individuals
We move your company’s know-how and management strength out of people’s heads and into a written system. You gain an organisation with institutional memory and standardised management quality, where the way work is done holds steady even when staff change.
How our TURQUALITY® consulting works
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We benchmark your structure against TURQUALITY® criteria and draw up the transformation roadmap.
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We write the procedures and set up the budget and performance system in the field.
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We build the strategic plan with financial projections and start the application; the five-year business plan follows once you’re admitted to the programme.
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Before the real audit, we audit your company through the eyes of a TURQUALITY® auditor.
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On audit day we sit at the table with you; after acceptance, we manage the collection of incentive payments.
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Acceptance is not the end but the beginning; we track KPIs and annual reports.
How does the TURQUALITY® application process work?
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The brand’s and company’s fit with the programme criteria is assessed.
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Strategic planning follows your global targets; the five-year business plan goes to the Ministry once you’re admitted to the programme.
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A system-based management structure is put in place, making the company audit-ready.
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The company is prepared for the independent audit, and the application is completed in line with the regulations of the Republic of Türkiye Ministry of Trade.
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The audit process is managed, open items are completed and follow-up continues until the admission decision.
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Supported costs are managed and reported under the correct items.
Eligible cost items
| Support item | Scope |
|---|---|
Promotion support |
Covers overseas advertising, promotion, PR and marketing spending aimed at raising brand awareness. |
Trade fair support |
Supports participation, stand and organisation costs at international trade fairs. |
Consulting support for corporate infrastructure |
Covers professional consulting services the company buys to build a structured organisation and raise its management quality. |
Employment support |
Supports the gross employment costs of up to 10 people at any one time working in design, product development and support processes. These can be fashion/ |
Target market consulting support |
Covers strategy development, legal and financial advisory services specific to the markets you plan to enter. |
Unit (rent) support |
Covers the rent and basic set-up costs of overseas units such as offices, shops, warehouses and showrooms. |
Franchise support |
Supports store fit-out and rent costs for brands growing through a franchise model. |
Industrial property and brand protection support |
Covers overseas trademark registration and the registration, renewal and protection of patents, utility models and industrial designs. |
Market entry certificate and licensing support |
Supports the quality certificates, licences, clinical tests and laboratory analyses products need to enter a market. |
Market research and report support |
Covers datasets purchased and professional market research reports commissioned to analyse target markets. |
Development roadmap support |
Supports the cost of strategic planning and building a five-year roadmap for companies accepted into TURQUALITY®. |
Support rate and 2026 upper limits
Each support item has its own upper limit and support rate; current figures are confirmed against the institution’s announcement.
- Development Roadmap study (one-off)Ministry of TradeSupport rate 50% support rate: 50% TRY 11,836,111
- Employment in consulting, design and product development (up to 10 people)Ministry of TradeSupport rate 50% support rate: 50% TRY 49,325,771
- TURQUALITY® Support Programme total annual supportMinistry of TradeSupport rate 50% support rate: 50% TRY 493,271,347
- Preliminary review feeMinistry of Trade TRY 529,207
Source: Ministry of Trade · Decision No. 5973 on Export Support, Art. 17, and Branding Department 2026 Support Limits · 2026. Limits may change under the institution’s current regulations; the exact amount is confirmed by the institution’s current limit announcement. The support rate in the Brand Support Programme and the TURQUALITY® Support Programme is 50% (Decision Art. 17/1-2). For a brand whose average performance score in year 5 is found insufficient, the rate falls to 40%, and to 25% if it is found insufficient again the following year (Circular). The 75% rate belongs not to TURQUALITY® but to the UR-GE projects of cooperation organisations (Decision Art. 19). Decision No. 5973 · 2026 support limits
Client results
- References
- 250+
- Active clients
- 80+
- Years of experience
- 15+
- Exports achievedto date
- 250 M $
Figures are compiled from FIX records and updated from a single source.
What our clients say
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They moved the company away from dependence on individuals and turned it into a system-based brand. Now things run like clockwork even when I am not in the office.
M.K.Chairman of the Board
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We financed our overseas retail roll-out not with our own equity but with the TURQUALITY® incentives they managed. Our growth rate doubled.
S.T.General Manager
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We were an exporter that only sold products; through corporate transformation we became a global brand. Both our international standing and our company value rose.
E.A.Export Director
Success stories
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A pioneer in its sector for more than forty years, Ferre chose FIX as its export partner.
Ayçıl Mamur · Ferre
Export Consulting
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Stilevs, one of the brands shaping its sector, joined forces with FIX to pursue fast, sustainable growth.
Paşa Yorulmaz · Stilevs
Export Consulting
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A pioneer in its sector for forty-eight years, Kilim chose FIX as its export partner.
Selma Baydır · Kilim
Export Consulting
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Kaymet, a long-established name in the metal sector, chose FIX as its partner on the export push that led to a Premier League stadium project.
Ahmet Emre Sönmez · Kaymet
Export Consulting
Some of the companies we work with
Related guides
- Guide What Is TURQUALITY®? Scope, 5 Eligibility Criteria and Support Items TURQUALITY® is the Ministry of Trade’s programme for building global Turkish brands. Who qualifies, what it funds and…
- Guide TURQUALITY® Application in 5 Steps: A Guide for Manufacturers How does a TURQUALITY® application work? The 5 steps from pre-assessment to DYS filing, plus the corporate audit that…
- Guide TURQUALITY Requirements 2026: 4 Core Criteria and an Eligibility Guide for Family Companies Check the TURQUALITY® requirements before you build a file: export record, registered trademark, corporate governance…
Other services
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Corporate Development
E-TURQUALITY® Consulting
We plan software and IT firms’ overseas costs with E-TURQUALITY® support.
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Corporate Development
Brand Programme Consulting
We plan and manage your Brand Support Programme as groundwork for TURQUALITY®.
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Grants and incentives
Grant and Incentive Consulting
We match planned investment and spending to the right support programme before invoicing.
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Grants and incentives
Investment Incentive Consulting
We place your investment in the right programme and manage the Investment Incentive Certificate.
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Exports
Export Consulting
We run the export process with you, from market selection to order talks with buyers.
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Grants and incentives
Export Support
We plan trade fair, promotion and market entry costs with Ministry of Trade support.
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Grants and incentives
TÜBİTAK Consulting
We design and run your R&D and innovation projects under the TÜBİTAK programme that fits you.
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Grants and incentives
KOSGEB Consulting
We manage SME applications for start-up, capacity and digital transformation support.
How is the TURQUALITY® consulting fee set?
There is no fixed price list. The fee is set for your business based on your brand’s maturity, the target programme, the scope of the application and how intensive the process is.
Let’s work out the right TURQUALITY® consulting scope for you.
If you’d first like to check for yourself which support you qualify for: Try the AIx® Incentive Robot for free (available in Turkish)
What is TURQUALITY® consulting?
TURQUALITY® consulting prepares and manages your brand through the whole government-supported global branding programme, from application to audit and expense management.
At FIX, we run the preliminary review, strategic business plan, corporate transformation and audit preparation stages with you, so you can claim support for your overseas office, promotion, marketing and consulting costs.
The 11 areas of the TURQUALITY® assessment
In the initial review, we assess your company under these headings. We run the GAP analysis and the Mock Audit within the same framework.
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Strategic planning
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Financial performance
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Brand performance
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Brand management
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Marketing, sales and trade management
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Supply chain management
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Product development
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Human resources management
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Corporate governance
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Information technology management
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Sustainability
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SourceMinistry of Trade · Circular on Brand and TURQUALITY® Support, Art. 3/1-(ı)
What should you watch out for during the TURQUALITY® process?
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Senior management ownership
Lasting transformation starts when the general manager or the board takes ownership of the process.
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A team that knows your sector
General corporate management expertise needs to go hand in hand with a solid grasp of your sector’s specific dynamics.
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Continuity after the audit
Check that the systems put in place are still in use once the consulting engagement ends.
Which consulting services are supported?
Consulting support covers services directly related to the corporate areas the programme assesses. The main areas are:
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Strategic planning and corporate governance
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Financial management, budgeting and risk management
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Supply chain management
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Information technology management (ERP, CRM, data security)
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Human resources management (performance systems, career planning)
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NoteWhether a service is covered is determined by the Circular on Brand and TURQUALITY® Support.
TURQUALITY® versus the Brand Support Programme
Depending on your brand’s maturity, one of two programmes applies:
| Brand Support ProgrammeCompanies taking their first steps in branding | TURQUALITY®Companies on the way to becoming global brands | |
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| Who it’s for | An exporter starting its branding journey | A brand that has reached a certain maturity, with global goals |
| Scope | Support in a set number of target markets | Wider coverage of markets and cost items |
| Duration | Limited support period | Longer, more comprehensive support period |
| Audit | Basic eligibility assessment | Comprehensive independent audit |
To confirm which programme suits your brand, see our TURQUALITY® Consulting service.
Who can apply for TURQUALITY®?
- Companies with registered trademarksExporters with a trademark registered in Türkiye and in at least one country party to the Madrid Protocol.
- Exporting manufacturersCompanies whose average exports over the last 3 years are at least 3 million US dollars.
- Businesses moving to a corporate structureCompanies ready to move to a system-based management model.
- Companies targeting global marketsCompanies aiming to build brand awareness in more than one country.
Frequently asked questions
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What exactly does TURQUALITY® consulting provide?It prepares your brand for the programme criteria, builds the strategic business plan, manages…
It prepares your brand for the programme criteria, builds the strategic business plan, manages the audit process and makes sure supported spending is booked under the correct items. -
What is the difference between TURQUALITY® and the Brand Support Programme?The Brand Support Programme is for companies taking their first steps in branding; TURQUALITY®…
The Brand Support Programme is for companies taking their first steps in branding; TURQUALITY® offers more mature, globally ambitious brands wider coverage and a longer support period. -
How does the TURQUALITY® audit work?An independent audit firm scores and assesses the brand’s corporate governance, strategy…
An independent audit firm scores and assesses the brand’s corporate governance, strategy, marketing and financial structure. Going into the audit prepared means development areas are addressed beforehand. -
Which costs are eligible for support?Depending on the programme’s scope, cost items such as overseas offices, stores, promotion…
Depending on the programme’s scope, cost items such as overseas offices, stores, promotion, marketing, consulting and certification can be supported. Which ones apply depends on the company’s situation. -
Does the brand have to be registered to apply?Yes. The brand needs a domestic registration obtained at least 1 year before the application.
Yes. The brand needs a domestic registration obtained at least 1 year before the application. It also needs an overseas registration, obtained at least 1 year earlier, in at least one country party to the Madrid Protocol. Managing the registration process correctly matters for a smooth application. -
What is the first step in TURQUALITY® consulting?When you contact us, we assess your brand and company against the programme criteria, carry out…
When you contact us, we assess your brand and company against the programme criteria, carry out an eligibility analysis and draw up a roadmap for your company. -
Can a family business take part in the TURQUALITY® process?Yes. Being a family business is no obstacle to applying.
Yes. Being a family business is no obstacle to applying. The programme expects your corporate governance to be brought up to the level its criteria require. Together, we design how to move the founding generation’s know-how into a system that works independently of individuals.