Software and Technology Export Consulting
Software and Technology Export Consulting helps you turn a software or technology product into a business that sells and scales abroad. FIX runs it with the Wise Bridge® method, reaching technical decision-makers directly.
- Ministry accreditationAccredited by the Republic of Türkiye Ministry of Trade
- USD 250 million in exports achievedto date
- End-to-end managementone team from market to buyer
Why Wise Bridge®?
We turn your domestic success into a business model that works abroad: with Wise Bridge®, our proprietary method, we connect your software with technical decision-makers in the right market and build a scalable B2B export channel.
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Traditional method: Demo offers are sent to general contact addresses.The FIX method: Targeted contact is made through corporate channels with technical decision-makers such as CTOs and CIOs.
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Traditional method: Software is marketed abroad the same way as physical goods.The FIX method: With Wise Bridge®, your software is presented in the IT buyer’s language, with a niche-focused method.
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Traditional method: The market is chosen without testing product-market fit.The FIX method: Product-market fit and global compliance requirements are analysed before the market is chosen.
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Traditional method: Follow-up after the demo falters and the opportunity goes cold.The FIX method: The demo and POC process is tracked in CRM and managed together through to a commercial agreement.
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Result: Software that stays at home and scattered market attempts.Result: A scalable global business model that generates foreign-currency revenue.
What you get with Wise Bridge®
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Verified product-market fit
You learn which country suits your software’s technical infrastructure and business model through analysis, not trial and error. You spend your resources not on markets where you wonder “will it work?”, but on markets where the data says “there is a need here”. -
Direct access to technical decision-makers (CTO/CIO)
In software sales, convincing the purchasing manager is not enough; you need to convince the leader who will use the technology. With Wise Bridge®, you make targeted contact through corporate channels with the CTOs, CIOs and IT directors who will understand your product’s value. You open the door with technology, not price. -
Opportunities ready for demo and POC
We don’t just give you a cold email list. We make contact to build qualified sales opportunities: prospects who may be interested in your product and can be moved to the demo stage. -
Global competitor analysis and feature feedback
You see clearly which features your competitors around the world offer and how they price them. With technical feedback from the market (why did they say no?), you get the chance to optimise and develop your product roadmap around global demand. -
Recurring, scalable foreign-currency revenue
Rather than one-off project sales, we aim to build a structure suited to generating recurring foreign-currency revenue through licensing, subscriptions or maintenance agreements. You spread part of your revenue across foreign currency and different markets. -
Global brand and credibility
In software, trust is everything. We position your company as a technology company with international references and transparent data security and support processes; this way, you reduce the customer’s perception of “foreign software risk”. -
Niche expertise that speaks the language of IT
We don’t do generic exports; we know how the software world works. To help you market your products and services globally, we bring a playbook built for software, covering technical documentation, demos and pilot sales. -
A ready-made five-person export department
No more spending on finding and training staff. With Wise Bridge®, not one person but a fully equipped five-person project team works for your company: a Process Engineer, a Commercial Intelligence Specialist, a Team Leader and Senior Consultants. -
AI and digital intelligence
We manage your target market with data, not assumptions. With 14 different data sources and our AI-supported tools, we work to identify the markets and customer segments where your product will be in demand. -
A transparent, auditable, CRM-integrated process
You can follow the whole operation live through our CRM system. With weekly reports and visual analysis, your export process stops being a black box and becomes transparent data you can track at any moment.
FIX your growth with Wise Bridge®
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Global compliance analysis
We start by testing whether your code and business model are “ready for the world”. We analyse your product’s scalability, identify gaps and examine global product-market fit. -
Strategic market and competitor filtering
Not every part of the world can be your market. We use data to identify target countries that most need your technology, where competition is manageable and purchasing power is high. By analysing your competitors’ prices and features, we position you correctly as either “price/performance” or a “niche solution”. -
Decision-maker profiling
In software sales, who you approach matters as much as what you sell. We identify not only the purchasing managers of potential customers in the target market, but also the CTOs, CIOs and IT directors who will use the technology and approve the budget. -
Digital diplomacy and B2B matching
Instead of cold sales calls, we speak the language of the technology world. We reach decision-makers through specialised databases and work to generate meeting requests by presenting your product as a partner, not a vendor. -
Demo management and technical persuasion
This stage is where Wise Bridge® makes the difference. Our work does not end when the meeting takes place; we prepare with your company for technical presentations and demos. We help shape your answers to the customer’s technical questions, concerns and integration requests so they turn into sales. -
Closing the sale and scaling
We handle contract negotiations, licensing terms and price negotiations together with you; the decision to sign is yours. After the first sale, we use the reference effect to start scaling in the same market. We aim to build a sustainable export channel, not a one-off one.
How does the software export process work?
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We review your market readiness for data protection, language, integration and licensing.
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We rank countries where demand, competition and price levels suit you.
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We identify, company by company, the technical and commercial managers who influence purchasing.
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We generate meeting and demo requests through personalised outreach.
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We plan the demo and proof of concept around the buyer’s technical criteria.
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We clarify the contract and partnership model and carry the same set-up into new markets.
Client results
- Active export clients
- 50+
- Exports achievedto date
- 250 M $
- Target countries
- 150+
- Companies served
- 250+
Figures are compiled from FIX records and updated from a single source.
What our clients say
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With pinpoint analysis, they took our software to the right market. They put us at the table directly with CTOs and sped up our technical sales process.
Z.K.Business Development Manager
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What they offered was not just a report but a global sales guide. We achieved product-market fit and turned our technology into a global revenue model.
A.C.Co-Founder
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Their command of technical jargon and persistent follow-up made the difference. They didn’t just arrange demos; they helped us close tough B2B deals.
M.T.Export Director
Success stories
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A pioneer in its sector for more than forty years, Ferre chose FIX as its export partner.
Ayçıl Mamur · Ferre
Export Consulting
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Stilevs, one of the brands shaping its sector, joined forces with FIX to pursue fast, sustainable growth.
Paşa Yorulmaz · Stilevs
Export Consulting
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A pioneer in its sector for forty-eight years, Kilim chose FIX as its export partner.
Selma Baydır · Kilim
Export Consulting
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Kaymet, a long-established name in the metal sector, chose FIX as its partner on the export push that led to a Premier League stadium project.
Ahmet Emre Sönmez · Kaymet
Export Consulting
Some of the companies we work with
Other services
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Exports
Export Consulting
We run the export process with you, from market selection to order talks with buyers.
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Exports
Market Entry Project
A data-driven export roadmap; 50% of the cost can be covered by Ministry support.
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Exports
Target Market Research Report
We use data to show where your product is in demand, then prioritise those markets.
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Exports
Potential Customer List
We deliver a list of importers and decision-makers who fit your product, with verified contact details.
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Grants and incentives
Export Support
We plan trade fair, promotion and market entry costs with Ministry of Trade support.
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Corporate Development
TURQUALITY® Consulting
We run the TURQUALITY® process end to end, from application to audit and spending management.
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Grants and incentives
TÜBİTAK Consulting
We design and run your R&D and innovation projects under the TÜBİTAK programme that fits you.
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Grants and incentives
KOSGEB Consulting
We manage SME applications for start-up, capacity and digital transformation support.
How is software export consulting priced?
The Software Export Consulting fee depends on the number of target markets, the product’s level of readiness, the number of decision-makers to contact and the length of the engagement.
In an initial meeting, we learn about your product and goals, clarify the scope together and share a written proposal based on it.
If you’d first like to check for yourself which support you qualify for: Try the AIx® Incentive Robot for free (available in Turkish)
What is software export consulting?
Software Export Consulting is a service that helps a SaaS, enterprise software or technology product find its first customers abroad and build a repeatable sales structure.
What decides the sale is trust, compliance and reaching the right decision-maker.
At FIX, we run this process with our registered method, Wise Bridge®.
We choose the market with data, make contact with technical decision-makers such as CTOs and CIOs, and manage every step with you, from demo to commercial agreement.
Who is software export consulting for?
Software Export Consulting suits software and technology companies that want to open or grow sales abroad. Wise Bridge® works best in these situations:
| Status | Need | How FIX helps |
|---|---|---|
| SaaS or enterprise software company with customers at home | First foreign customers | Right market selection and decision-maker matching |
| Technology company with a few customers abroad | Systematic sales | A repeatable sales process tracked in CRM |
| R&D-focused start-up operating in a technology park | Proof of product-market fit | Market feedback and competitor analysis |
| Software company planning to build an export team | A fast, low-risk start | A team that works like a ready-made export department |
| Company developing solutions for a specific sector | The right buyers in niche markets | Sector-based targeting and reference building |
Detailed guide
What should software exporters watch for?
- Data protection compliance: Compliance with data protection and information security rules (such as GDPR in the EU) should be settled before the sales meeting.
- Localisation: Product language, documentation and support hours should be prepared to meet the target market’s expectations.
- Pricing: Prices should be set by comparison with local competitors’ licensing and subscription models.
- Demo design: The demo should be built around the customer’s concrete problem rather than a general presentation.
- Collection plan: For overseas sales, contract, invoicing and foreign-currency collection processes should be planned in advance.
- Government support: Ministry of Trade support for software and IT exports should be assessed before spending.
How do software and goods exports differ?
The key difference is what is sold: software exports sell licences, subscriptions or project services instead of physical products.
So the buyer’s decision process is longer and the evaluation more technical.
With Wise Bridge®, we put this difference at the centre. We choose the market based on the problem your product solves, and make the demo, pilot and contract steps traceable in CRM.
- Decision process: In goods exports the purchasing department often decides; in software, the technical team and management decide together.
- Persuasion tool: Demos, pilots and reference customers are used instead of samples.
- Revenue model: Revenue is recurring or project-based rather than one-off.
- Compliance: Data protection, security and integration requirements take the place of customs.
Frequently asked questions
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Who is software export consulting suitable for?Software and Technology Export Consulting suits SaaS and enterprise software companies with…
Software and Technology Export Consulting suits SaaS and enterprise software companies with customers at home, and technology companies that want to make their overseas sales systematic. R&D-focused start-ups in technology parks and software companies planning to build an export team also benefit.
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What is the Wise Bridge® method?Wise Bridge® is FIX’s registered method for software exports.
Wise Bridge® is FIX’s registered method for software exports. We choose the market with data, make contact with technical decision-makers such as CTOs and CIOs, and manage every step with you, from demo to commercial agreement.
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How do software exports differ from goods exports?Software exports sell licences, subscriptions or project services instead of physical products.
Software exports sell licences, subscriptions or project services instead of physical products. The technical team and management take part in the decision together; demos, pilots and reference customers replace samples, and data protection and integration requirements replace customs.
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What should be ready before you start exporting software?Before the sales meeting, you should have data protection and information security compliance…
Before the sales meeting, you should have data protection and information security compliance (such as GDPR in the EU), product language and documentation, pricing and a collection plan in place. We start by reviewing your market readiness on these points.
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Is there government support for software exports?Yes, the Republic of Türkiye Ministry of Trade offers support for software and IT exports; this…
Yes, the Republic of Türkiye Ministry of Trade offers support for software and IT exports; this support should be assessed before any spending is made. We identify the right support with you in the pre-assessment. Support is open to companies registered in Türkiye. Foreign investors can apply once they have set up a company in Türkiye.