Brand Programme Consulting
Building tomorrow’s TURQUALITY® brand today
Brand Programme Consulting manages your use of the Ministry of Trade’s Brand Support Programme (Marka Destek Programı) as a step towards TURQUALITY®, the Ministry’s programme for building global Turkish brands. FIX runs the roadmap, claims and interim checks. Support is open to companies registered in Türkiye. Foreign investors can apply once they have set up a company in Türkiye.
- Ministry accreditationAccredited by the Republic of Türkiye Ministry of Trade
- Brand and corporate structurestrategy, processes, Mock Audit
- Programme managementfrom application to expense reporting
Why Brand Programme Consulting?
We manage the Brand Support Programme not simply as a grant but as a strategic transformation, working with you at every step from audit preparation to the four-year strategic plan and the move to TURQUALITY®.
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Traditional method: The Brand Support Programme is seen as nothing more than a grant application.The FIX method: The Brand Support Programme is structured as a transformation plan aimed at moving up to TURQUALITY®.
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Traditional method: A Development Roadmap is prepared, then left in a drawer.The FIX method: The items in the Development Roadmap are prioritised and put into practice together in the field.
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Traditional method: Small gaps in claim documents turn into lost support.The FIX method: Spending and claim documents are set up from the start in line with the support legislation.
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Traditional method: Preparation for interim checks is left to the last minute.The FIX method: An internal Mock Audit is held before each interim check, so you go in with documents and team ready.
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Result: Unused support entitlements and a brand whose growth slows.Result: A brand that is building its corporate structure and preparing step by step for TURQUALITY®.
What you get with Brand Programme Consulting
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A real-time simulation for TURQUALITY®
This programme is the most serious rehearsal before TURQUALITY®. Over the four years, we manage your company’s financial and operational structure just as we would for a TURQUALITY® company. So as your company moves on to its TURQUALITY® application, it is prepared for audits and performance criteria. -
50% support for market entry costs
Holding your ground in a new market is expensive. We plan which government support can be used for your market entry costs, from overseas store rents and shelf fees to advertising and trade fairs. We also prepare the application file. This way you build your marketing plan knowing the eligible costs from the start. -
Strategic talent transfer
Becoming a global brand takes more than sales; the product must be strong too. The programme offers dedicated employment support. We plan the employment costs of key staff, such as fashion or industrial designers and engineers, to fit it. -
Corporate transformation and trademark registration management
We turn your company into one that manages brand value, not just sales. By managing the whole process from overseas trademark registrations to patents and quality certificates, we reduce the risk of imitation and safeguard your brand’s intellectual capital. -
Process and claims management that reduces the risk of loss
We manage the process end to end so you don’t drown in the details of the legislation. We run every stage, from pre-spending approvals to the payment request, on a “right first time” principle, and follow it through so you claim support amounts on time and with the documents the legislation requires. -
A four-year sustainable growth plan
The Brand Support Programme is limited to four years. We design this period not as a short-term fix, but as a plan to prepare your company for the next league, the TURQUALITY® programme, by the end of the four years. We are not chasing one-off grants; we are a long-term partner with a vision.
How Brand Programme Consulting works
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We prioritise the areas in your Development Roadmap and set them to a realistic timeline.
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We treat each development area as a project and build the infrastructure with you.
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We file rent, promotion and employment spending and track the claims.
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Before the interim review, we prepare your documents and team with a Mock Audit.
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When the targets are met, we submit the TURQUALITY® application and manage the audit with you.
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We track your brand’s KPIs in the top league and keep the strategic plan up to date.
How does the Brand Support Programme work?
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The brand’s organisational and market position is examined and priorities are set.
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Corporate structure, processes and trademark registration are completed.
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Spending is planned and documented according to the support rules.
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We prepare for interim checks with a Mock Audit.
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At the end of the programme, the company is prepared for its TURQUALITY® application.
Eligible cost items
| Support item | Scope |
|---|---|
Promotion support |
Covers overseas advertising, promotion, PR and marketing spending aimed at raising brand awareness. |
Trade fair support |
Supports participation, stand and organisation costs at international trade fairs. |
Consulting support for corporate infrastructure |
Covers professional consulting services the company buys to build a structured organisation and raise its management quality. |
Employment support |
Supports the gross employment costs of up to 10 people at any one time working in design, product development and support processes. These can be fashion/ |
Target market consulting support |
Covers strategy development, legal and financial advisory services specific to the markets you plan to enter. |
Unit (rent) support |
Covers the rent and basic set-up costs of overseas units such as offices, stores, warehouses and showrooms. |
Franchise support |
Supports store fit-out and rent costs for brands growing through a franchise model. |
Industrial property and brand protection support |
Covers overseas trademark registration and the registration, renewal and protection of patents, utility models and industrial designs. |
Market entry certificate and licensing support |
Supports the quality certificates, licences, clinical tests and laboratory analyses products need to enter a market. |
Market research and report support |
Covers datasets purchased and professional market research reports commissioned to analyse target markets. |
Development roadmap support |
Supports, on a one-off basis, the cost of preparing the Development Roadmap for a company admitted to the Brand Support Programme. |
Support rate and 2026 upper limits
Each support item has its own upper limit and support rate; current figures are confirmed against the institution’s announcement.
- Development Roadmap study (one-off)Ministry of TradeSupport rate 50% support rate: 50% TRY 11,836,111
- Employment in consulting, design and product development (up to 10 people)Ministry of TradeSupport rate 50% support rate: 50% TRY 49,325,771
- Brand Support Programme total annual supportMinistry of TradeSupport rate 50% support rate: 50% TRY 246,634,310
- Preliminary review feeMinistry of Trade TRY 529,207
Source: Ministry of Trade · Decision No. 5973 on Export Support, Art. 17, and Branding Department 2026 Support Limits · 2026. Limits may change under the institution’s current regulations; the exact amount is confirmed by the institution’s announcement during the application period. The support rate in the Brand Support Programme and the TURQUALITY® Support Programme is 50% (Decision Art. 17/1-2). For a brand whose average performance score in year 5 is found insufficient, the rate falls to 40%, and to 25% if it is found insufficient again the following year (Circular). The 75% rate belongs not to TURQUALITY® but to the UR-GE projects of cooperation organisations (Decision Art. 19). Decision No. 5973 · 2026 support limits
Client results
- References
- 250+
- Active clients
- 80+
- Years of experience
- 15+
- Exports achievedto date
- 250 M $
Figures are compiled from FIX records and updated from a single source.
What our clients say
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The government covered half of our overseas rent and advertising invoices. With that financial strength, we entered 3 new markets without fear and quickly grew our number of stores.
H.Y.General Manager
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We didn’t just receive incentives; we closed our organisational gaps. Fully equipped through our development roadmap, we are now moving into the TURQUALITY® programme.
S.E.Board Member
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We grew our digital advertising budget through this programme. It shared our marketing costs on our way to becoming a globally recognised brand, and we broke our export record.
B.K.Export Director
Success stories
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A pioneer in its sector for more than forty years, Ferre chose FIX as its export partner.
Ayçıl Mamur · Ferre
Export Consulting
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Stilevs, one of the brands shaping its sector, joined forces with FIX to pursue fast, sustainable growth.
Paşa Yorulmaz · Stilevs
Export Consulting
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A pioneer in its sector for forty-eight years, Kilim chose FIX as its export partner.
Selma Baydır · Kilim
Export Consulting
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Kaymet, a long-established name in the metal sector, chose FIX as its partner on the export push that led to a Premier League stadium project.
Ahmet Emre Sönmez · Kaymet
Export Consulting
Some of the companies we work with
Other services
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Corporate Development
TURQUALITY® Consulting
We run the TURQUALITY® process end to end, from application to audit and spending management.
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Corporate Development
E-TURQUALITY® Consulting
We plan software and IT firms’ overseas costs with E-TURQUALITY® support.
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Grants and incentives
Grant and Incentive Consulting
We match planned investment and spending to the right support programme before invoicing.
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Grants and incentives
Investment Incentive Consulting
We place your investment in the right programme and manage the Investment Incentive Certificate.
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Exports
Export Consulting
We run the export process with you, from market selection to order talks with buyers.
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Grants and incentives
Export Support
We plan trade fair, promotion and market entry costs with Ministry of Trade support.
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Grants and incentives
TÜBİTAK Consulting
We design and run your R&D and innovation projects under the TÜBİTAK programme that fits you.
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Grants and incentives
KOSGEB Consulting
We manage SME applications for start-up, capacity and digital transformation support.
How is the Brand Programme Consulting fee set?
The Brand Programme Consulting fee depends on the company’s level of readiness, the spending plan within the support scope and the programme’s duration.
After the pre-assessment, we clarify the scope and share our proposal.
If you’d first like to check for yourself which support you qualify for: Try the AIx® Incentive Robot for free (available in Turkish)
What is the Brand Support Programme?
The Brand Support Programme is a Ministry of Trade support programme for companies with the potential to build a brand abroad, and it serves as preparation for TURQUALITY®.
Under the programme, costs such as promotion, trade fairs, consulting, overseas unit rent, trademark registration and employment can be supported.
At FIX, we manage the programme not just as a grant application, but as a transformation process aimed at taking your brand to TURQUALITY® level.
Brand Support Programme vs TURQUALITY®: what’s the difference?
| Programme | Who it’s for | Focus |
|---|---|---|
| Brand Support Programme | Companies with the potential to build a brand abroad | The start of branding and organisational readiness |
| TURQUALITY® | Companies with a mature corporate structure, building global brands | Long-term global brand strategy |
Detailed guide
Brand Support Programme: what should you check?
- Preparing for acceptance: The corporate structure and trademark registration status matter for acceptance into the programme.
- Document discipline: Document and payment procedures must be set up from the start so spending stays within the support scope.
- Tracking commitments: The commitments in the Development Roadmap should be monitored throughout the programme.
- Final decision: The final evaluation of the application rests with the Ministry of Trade.
How do you move from the Brand Support Programme to TURQUALITY®?
The move is prepared by building, during the Brand Support Programme, the corporate structure, strategic planning and spending discipline that TURQUALITY® expects.
We build this structure with you step by step throughout the programme. Interim checks and Mock Audits also shorten preparation for the TURQUALITY® application.
Frequently asked questions
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Who can benefit from the Brand Support Programme?Manufacturers and exporters with the potential to build a brand abroad and a registered…
Manufacturers and exporters with the potential to build a brand abroad and a registered trademark can benefit from the Brand Support Programme. Run by the Republic of Türkiye Ministry of Trade, the programme is a stepping stone to TURQUALITY®; the corporate structure is decisive for acceptance.
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Which costs does the Brand Support Programme cover?The Brand Support Programme supports costs such as promotion, trade fairs, consulting, overseas…
The Brand Support Programme supports costs such as promotion, trade fairs, consulting, overseas unit rent, trademark registration and employment. Current limits and rates by item are in the “Support rate and 2026 upper limits” section of this page.
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What is the Development Roadmap in the Brand Support Programme?The Development Roadmap is the plan that examines the brand’s corporate structure and market…
The Development Roadmap is the plan that examines the brand’s corporate structure and market position and sets development priorities. The roadmap’s targets are monitored throughout the programme, and progress is measured against this plan.
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How do you move from the Brand Support Programme to TURQUALITY®?The move to TURQUALITY® is prepared by building corporate structure, a strategic plan and…
The move to TURQUALITY® is prepared by building corporate structure, a strategic plan and spending discipline during the Brand Support Programme. We build this structure with you and run Mock Audits, so you go into the TURQUALITY® application with documents and team ready.
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Who approves a Brand Support Programme application?The final evaluation of the application rests with the Republic of Türkiye Ministry of Trade.
The final evaluation of the application rests with the Republic of Türkiye Ministry of Trade. We run the Development Roadmap, claims and interim checks with you.