Market Entry Project and Export Plan Consulting
Build your strategy with FIX, accredited by the Republic of Türkiye Ministry of Trade
A Market Entry Project (Pazara Giriş Projesi) is an export roadmap covering the target market, competitor analysis, entry strategy and budget; 50% of the project cost can be covered by support from the Republic of Türkiye Ministry of Trade. FIX runs the project from the current-state analysis through to the Ministry approval process. Support is open to companies registered in Türkiye. Foreign investors can apply once they have set up a company in Türkiye.
- Ministry accreditationAccredited by the Republic of Türkiye Ministry of Trade
- 100+ reports written & approvedFIX records
- End-to-end managementone team from market to buyer
Why choose FIX for your Market Entry Project?
With the Market Entry Project Report we prepare under our Ministry of Trade accreditation, we build your export roadmap as a data-driven plan backed by 50% government support.
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Traditional method: The export plan is prepared at a desk from general information.The FIX method: The plan is built on a current-state analysis and data-based market identification.
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Traditional method: The report is written without regard to the Ministry’s format.The FIX method: The report is structured to meet the Ministry of Trade’s support requirements.
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Traditional method: Market entry steps are not budgeted.The FIX method: Marketing and entry steps are matched to an implementation plan and budget.
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Traditional method: The plan sits on the shelf and never turns into action.The FIX method: The plan is delivered with actionable steps and a timeline.
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Result: An unused report and an export budget without support.Result: A practical roadmap prepared with Ministry support.
What you get
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50% government grant support
FIX is accredited by the Republic of Türkiye Ministry of Trade. This means 50% of what you spend on the report and consulting service we prepare can be reimbursed as government support, subject to the Ministry’s approval. If the support is approved, you get a professional export strategy at half the cost. -
A data-based three-year roadmap
You end up with more than advice: a concrete export project covering the next 3 years, with a clear budget, timeline and action plans. You answer “Where will I sell?” not with assumptions, but with data analysis prepared under Ministry support. -
Lower risk, safer entry
You see the target market’s customs rules, technical barriers and competitors in advance. That keeps the financial and operational risks of market entry to a minimum. You don’t step into the unknown; you enter a market whose key risks have been analysed in advance. -
Target market and customer diversity
In response to shrinking demand in your current markets, we use data to identify new and alternative markets with high potential for your product. You free your exports from dependence on a single region and spread your global risk. -
In-house export know-how
During this process, your export department learns to carry out systematic market research and work on a project basis. We don’t just give you a fish; we teach your company how to fish. -
Competitive brand and marketing design
We build the strategy you need not just to exist in the target market, but to be preferred. By analysing your competitors’ positions and the market’s dynamics, we prepare a results-focused marketing plan that sets out which message, which price and which channels (digital or physical) your brand should use. -
A budget matched to support items
The report’s action plan breaks trade fair, advertising and travel costs down into a detailed budget and matches each cost to the relevant support item. As the report is written, it becomes clear which costs to plan under which support. -
A report in the Ministry’s format
The report is written to the content and format requirements set out in the Ministry of Trade’s support legislation. From the start, we reduce the risk of revisions caused by missing sections or format differences. -
Sustainable exports and growth
Our goal is not one-off sales but sustainable exports. With the implementation plans and budget forecasts in the report, you manage your company’s growth in global markets against a concrete three-year plan. -
One team from application to payment
We don’t just write the report; we also prepare the support application and the documents needed for payment. We follow the application and approval process with you; the approval decision rests with the Ministry.
How are the project and export plan prepared?
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We assess your capacity, financial structure and product from an export perspective.
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Based on your HS code, we identify markets with growing imports and manageable competition.
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We identify competitors, prices, certification requirements and customs barriers in advance.
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We design the entry channel, brand positioning and marketing strategy with you.
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We turn trade fair, advertising and travel items into an action plan and a detailed budget.
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We turn the report into a project in the Ministry’s format and manage the 50% grant application.
Client results
- Target countries researched
- 100+
- Support received by our clients
- TRY 50 million+
- Reports written & approved
- 100+
- Companies served
- 250+
Figures are compiled from FIX records and updated from a single source.
What our clients say
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The report they prepared became our three-year export guide. We are not heading into the unknown; we are following a plan built on data and approved by the Ministry.
A.Y.Board Member
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By seeing competitors and risks in advance, we pinpointed our markets. With FIX, our export process now runs on strategy, not chance.
B.T.Export Manager
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We secured government support with our Market Entry Project. Thanks to their professional analysis, we turned our export route towards the most profitable markets.
M.D.Company Owner
Success stories
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A pioneer in its sector for more than forty years, Ferre chose FIX as its export partner.
Ayçıl Mamur · Ferre
Export Consulting
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Stilevs, one of the brands shaping its sector, joined forces with FIX to pursue fast, sustainable growth.
Paşa Yorulmaz · Stilevs
Export Consulting
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A pioneer in its sector for forty-eight years, Kilim chose FIX as its export partner.
Selma Baydır · Kilim
Export Consulting
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Kaymet, a long-established name in the metal sector, chose FIX as its partner on the export push that led to a Premier League stadium project.
Ahmet Emre Sönmez · Kaymet
Export Consulting
Some of the companies we work with
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How is the Market Entry Project fee set?
We set the fee based on the number of markets to be examined, the depth of analysis and the scope of the implementation plan.
50% of the project cost can be covered by Ministry of Trade support; we clarify your eligibility and scope together in an initial meeting and share a quote on that basis.
If you’d first like to check for yourself which support you qualify for: Try the AIx® Incentive Robot for free (available in Turkish)
What is a Market Entry Project?
A Market Entry Project is an export roadmap that sets out a company’s target market, competitors, entry strategy and budget.
Prepared under Ministry of Trade support schemes, this report lets you build your export plan with government support.
FIX is the first organisation in Ankara to hold Ministry of Trade accreditation.
We run Market Entry Projects from the current-state analysis to the Ministry approval process. The report is not a document that gathers dust on a shelf; it is a business plan with implementation steps and a timeline.
What does a Market Entry Project report contain?
- Current-state analysisProduct, capacity, export history and organisational readiness are examined.
- Target market identificationMarkets are prioritised by trade data, demand and competition criteria.
- Market and competitorsPrice levels, distribution channels and entry barriers are set out.
- Entry and marketing strategyTarget customers, positioning and promotion channels are defined.
- Implementation plan and budgetSteps are scheduled and the budget is matched to support items.
- Ministry approval and support processThe application and approval process is tracked, and documents are prepared for the support payment.
Detailed guide
Who is a Market Entry Project for?
| Status | Need | How FIX helps |
|---|---|---|
| Manufacturers starting to export for the first time | Which market to start with | Data-based market prioritisation |
| Exporters dependent on a single market | Market diversification | Entry strategy for new markets |
| Companies planning overseas trade fairs and promotion | Planning spending | A budget matched to support items |
| Companies wanting to build in-house export know-how | A written roadmap | A business plan with an implementation timeline |
| Companies wanting to go abroad with their own brand | Positioning | Marketing design based on competitor and price analysis |
What should a market entry project get right?
- Format in line with the legislation: The report must meet the content and format requirements set out in the Ministry of Trade’s support legislation.
- HS code-based market selection: Target market selection should rest not on general country data, but on your product’s HS code (GTİP) and price level.
- Realistic budget: The budget should be planned with realistic implementation steps and support items.
- Deadline and document tracking: Deadlines and document requirements for the support application should be tracked while the report is being prepared.
- Implementation team: The company’s team and those responsible for carrying out the report’s strategy should be clearly defined.
Market Entry Project or target market research?
Target Market Research is an analysis showing which markets should be prioritised.
A Market Entry Project turns that analysis into an implementation plan. The plan sets out how to enter the chosen market, which channels to use, and which step will be taken with which budget and on what timeline.
In short, research answers “where?”, while a Market Entry Project answers “how, when and with what budget?”
For companies that want to start exporting systematically, the two complement each other.
Frequently asked questions
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What is a Market Entry Project?A Market Entry Project is an export roadmap that sets out a company’s target market…
A Market Entry Project is an export roadmap that sets out a company’s target market, competitors, entry strategy and budget. The project is prepared under the support schemes of the Republic of Türkiye Ministry of Trade and submitted for Ministry approval.
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Is there government support for a Market Entry Project?Yes. 50% of the Market Entry Project consulting fee can be covered by Ministry of Trade support.
Yes. 50% of the Market Entry Project consulting fee can be covered by Ministry of Trade support. The support decision depends on the Ministry’s evaluation.
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What does a Market Entry Project report contain?We analyse your current position through your product, capacity and export history, and…
We analyse your current position through your product, capacity and export history, and prioritise target markets by trade data, demand and competition. We set out price levels, distribution channels and entry barriers. We match the entry strategy, implementation plan and budget to support items and submit them for Ministry approval.
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What is the difference between a Market Entry Project and target market research?Target market research shows which markets should be prioritised; a Market Entry Project turns…
Target market research shows which markets should be prioritised; a Market Entry Project turns that analysis into an implementation plan. The plan sets out which channel to use to enter the chosen market, along with the budget and timeline for each step.
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What should a Market Entry Project report get right?The report must meet the content and format requirements of the Ministry of Trade’s support legislation.
The report must meet the content and format requirements of the Ministry of Trade’s support legislation. Target market selection should rest on the product’s HS code and price level, and the budget should be planned with realistic implementation steps and support items.