TURQUALITY® Application in 5 Steps: A Guide for Manufacturers

Building the corporate structure the programme expects

A TURQUALITY® application is how a manufacturer in Türkiye joins the Ministry of Trade’s branding support model, which aims to turn companies in high-export-potential industries into lasting global brands. Presented as the world’s first and only government-backed branding programme, it funds more than overseas advertising, warehouses and showrooms. It also brings corporate management up to global standards.

Every company admitted to the programme goes through a full corporate maturity assessment, from strategic planning and financial performance to the supply chain and IT infrastructure. Independent organisations authorised by the Republic of Türkiye Ministry of Trade carry it out. The result shows exactly where the company needs to grow stronger to compete globally.

Türkiye’s machinery industry has deep engineering know-how in agricultural machinery, trailers, construction equipment and automation lines. For these manufacturers, the branding steps are a strong financial lever. They help a company move away from price pressure as a contract manufacturer and export high value-added solutions under its own registered brand.

Machinery manufacturers that meet the programme standards can set up logistics centres in Europe and America, widen their distributor networks and commercialise their R&D on a global scale. At FIX, we pair your production strength with our regulatory and process experience in Ankara, and we coordinate your support applications from start to finish.

How does the TURQUALITY® corporate assessment work?

A machinery manufacturer must fully meet the preliminary review and administrative criteria before it can join the programme. The application looks closely at the company’s ERP integration, budget management, trademark portfolio and overseas market development strategy.

Strategic planning and IT integration in machinery manufacturing

Your file should show, in technical detail, how the plant manages data and keeps its processes digitally traceable.

Assessors give weight to production data tracked through a manufacturing execution system (MES), customer relationship management (CRM) integration and an international design and patent portfolio.

Manufacturers that build this infrastructure properly can use grant support, within programme limits, for overseas showrooms, promotional launches and trademark registrations.

TURQUALITY® and Brand Support Programme items for machinery manufacturers

The table below summarises the current Ministry of Trade support items, and what each one gives a machinery manufacturer that meets the programme criteria:

Want to get the full benefit of these support items? Our TURQUALITY® and Global Branding Consulting Services page explains how we analyse your company’s digital corporate maturity and complete your Support Management System (DYS) records in full.

For the latest cross-border branding rules, grant limits and periodic communiqués, go straight to the Republic of Türkiye Ministry of Trade TURQUALITY® Support Programme official portal.

We manage the process so your production lines are ready for the supply networks of major industrial projects and distributors.

Preparing for the on-site audit

To keep grant payments flowing and pass the audit without delays, submit corporate performance data, financial reports and overseas registration documents in full compliance with the legislation.

On-site reviews are carried out by independent organisations that the Ministry authorises. They check every corporate process against the legislation, from raw material sourcing to customer complaint handling.

Field interviews, budget reporting and defending the technical case all need disciplined project management. We coordinate each stage in the administrative language and to the timetable the Ministry expects.

Intellectual property and value-added export potential

A business plan that can generate original patents, industrial designs or utility models in target countries strengthens the application in the Ministry’s assessment.

Companies that complete these steps can become approved suppliers in global markets, backed by the automation systems and premium machinery models they develop.

This preparation helps manufacturers in Türkiye escape price-led contract manufacturing and compete as suppliers of premium, niche technology products. We structure the budget in line with the legislation, from writing your project to collecting the grant.

How does the TURQUALITY® application work, step by step?

For goods exporters, the TURQUALITY® application runs in five steps. We begin with an Initial Analysis and work through every step with you.

1. Pre-assessment: before you apply, the Company Pre-Assessment Set confirms whether you are eligible.
2. DYS user request: you send a Support Management System (DYS) user request to your exporters’ association, with the Annex A, Annex B and Annex C documents.
3. Preliminary meeting: you meet the Ministry of Trade’s Directorate General of Exports.
4. Application for inclusion: In DYS, open the TURQUALITY® Brand Approval menu and follow the Application for Inclusion step.
5. Application form and documents: Complete the application form and upload your documents in the TURQUALITY® Automation System.

Conclusion: from contract manufacturer to global brand

TURQUALITY® is a respected corporate financing and branding model for machinery, automation and spare parts manufacturers that are setting their growth path towards global markets. When Türkiye’s industrial know-how meets the right positioning strategy and government support, it has strong potential to produce internationally recognised industrial brands.

Support can cover part of your advertising, overseas warehouse and showroom rent, corporate consulting and logistics costs. That makes it a solid way to build your brand for the long term.

Based in Ankara, FIX runs this process from start to finish. We align the global branding goals of machinery and automation manufacturers with TURQUALITY® legislation, and we follow up on your DYS records, the corporate maturity Initial Analysis, on-site assessment preparation and grant collection on your behalf.

Ready to grow your corporate infrastructure with government support and make full use of TURQUALITY® support? Visit our Services page and talk to our team.